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"Why Man Creates" by Saul Bass, 1968




"Why Man Creates" by Saul Bass, 1968 animated short documentary film

A series of explorations, episodes and comments on creativity by Saul Bass, a master of conceptual design, this film is one of the most highly regarded short films ever produced. Humor, satire and irony are combined with serious questions about the creative process and how it comes into play for different individuals. A fascinating cornucopia of trenchant ideas and important truths, it is stimulating and enjoyable for a very broad spectrum of ages and interests. Organized into eight major sections, the Edifice, Fooling Around, the Process, Judgement, a Parable, Digression, the Search, and the Mark, Why Man Creates is appropriate wherever creative problem-solving is the goal.